iGaming Tracking Software Built to Increase FTD & Maximize Player LTV

PeerClick helps affiliates and casino operators track first-time deposits in real time, optimize traffic by player lifetime value and scale profitable GEOs with smart routing and advanced attribution.

Increase FTD

Optimize by LTV

Maximize campaign ROI

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Integrated with major operators and affiliate management platforms

What is Peerclick?

PeerClick is an all-in-one ad tracking, optimization, and automation platform built to help iGaming affiliates and operators increase the ROI of paid and organic campaigns.

Thanks to years of experience in performance marketing, our industry connections, and advanced tracking capabilities, PeerClick integrates with top traffic sources, affiliate network platforms, and iGaming operators via s2s postback, pixel or API, delivering real-time data insights, simplifying campaign management and preventing burnt budgets.

Why use PeerClick for your ad campaigns?

Peerclick is a cloud-based performance tracking software with built-in optimization tools for paid ad campaigns. It allows you to measure & optimize the entire advertising funnel - from signups & FTDs to player activities, and spend with ease!

Built for iGaming marketing, tailored to your needs.

Peerclick serves both iGaming affiliates and iGaming operators, tailoring its powerful tools to the unique needs of each.

Affiliate marketers

Boost your earnings with precise campaign tracking, identify winning offers, and automate optimization to drive more conversions.

Track every user-generated event, including different conversion types, with utmost precision.

Optimize funnels to discover the most profitable traffic flow.

Automate campaign actions to scale revenue while saving time.

Operators

Gain a complete view of your affiliate marketing performance, and optimize player acquisition and retention to drive sustainable growth.

Centralize data from all marketing efforts into a single, actionable dashboard.

Analyze player behavior and optimize campaigns for specific conversion events (FTDs, registrations, etc.).

Collaborate with your team and partners using user roles with varying levels of access and shared reporting features.

Why iGaming Professionals Choose PeerClick?

Affiliate marketing dashboard

Easily monitor your ad campaign metrics such as visits, clicks, costs & profits. Manage all of your affiliate conversion tracking with just one platform.

Custom conversion tracking

Track different types of conversions throughout your visitor's journey without the need to use custom affiliate software.

Impression tracking

Track ad impressions (each time your ad is loaded on a page).

Different tracking modes

Track your campaigns in line with the newest browser privacy rules and specific requirements of some traffic sources.

Organic traffic tracking

Track visits coming not from Direct Tracking URL, but from other web pages or search engines.

Traffic log

Download detailed data about every single visit. Easily find any data mismatches between your traffic source and Peerclick.

Real-time reporting

See your campaign data as it flows in, real-time.

Data grouping & drill-down

Easily navigate through different levels of your data and get actionable insights.

Trend analysis tools

Use Peerclick affiliate analytics to see how your results change week after week. Monitor the results of your optimization efforts.

Workspaces

Organize work within your team. Create manageable working groups and grant specific access levels to your associates.

Multicurrency support

Easily compare traffic source costs and affiliate network payouts, even if they use different currencies.

Landing page protection

Block access to your landing page from visitors or programs that didn't come through a campaign URL. Prevent your competitors from copying and using your lander.

Bot filtering (IP/UA)

Filter out known bots from your reports. Set custom filtering rules based on IP or IP ranges and user agent values.

Multi-User

Invite your partners to collaborate with you on your Peerclick account. Customize their access to specific working groups.

API access

Integrate Peerclick with other platforms thanks to REST-type API with JSON.

Cost integration

Update the costs of your traffic sources in Peerclick automatically.

Automation rules

Set if/then rules to let Peerclick auto-optimize your campaign setup.

Bid changing

Change your traffic source bid values straight from the ad tracker.

Campaign pausing

Pause and resume entire campaigns or their elements from PeerClick.

Blacklists & whitelists

Create blacklists & whitelists of creatives, sites, widgets, zones, etc.

Custom alerts

Know immediately when something changes in your campaigns.

Real Results from Real Users

"We always relied on SEO to attract customers, and media buying was a new endeavor for us. Thanks to the Peerclick team, we obtained three personal introductions to three popular native ad networks. Now, paid media brings us 40% of our customer base."

— Customer from a sports betting and poker website

"I previously attempted to use paid advertising, but it simply didn't yield results for us - or so I thought. With the assistance of our account manager and Peerclick's guidance, we finally configured everything and discovered sources that brought us engaged players with a good lifetime value. Today, I can't imagine our customer acquisition strategy without paid media."

— Leading provider of online casino games

"Our traffic used to be entirely organic, and we struggled with low visitation rates. However, since connecting with high-performing native sources, we not only receive more traffic on our site but also obtain 30% of our conversions from paid ads."

— Customer from a US online poker network

Transparent Pricing That Scales

Save 20% with annual billing. All plans include 14-day free trial.

Monthly

Yearly

-20%

Starter

$99 /month

Save $240/year

Start free trial

20 Active Campaigns

3 Months Data Retention

Up to 1M Events

3 Custom Domains with SSL

24h SLA Support

3 Workspaces

Basic Traffic Distribution

Organic/Paid Pixel Tracking

No API Integrations

Basic Features Only

Limited Automation

Frequently Asked Questions

What is iGaming tracking software?

iGaming tracking software is a specialized platform that helps affiliates and casino operators track traffic sources, monitor first-time deposits (FTD), analyze player lifetime value (LTV) and optimize campaign ROI in real time.

Can PeerClick track FTD accurately?

Yes. PeerClick provides real-time FTD tracking using server-to-server postbacks and advanced attribution logic, ensuring accurate deposit tracking across paid and SEO traffic sources.

Does PeerClick support player LTV tracking?

Yes. PeerClick allows you to analyze campaigns based on player lifetime value, helping you optimize traffic sources and scale high-value acquisition channels.

Is PeerClick suitable for iGaming affiliates?

Absolutely. PeerClick is built for performance-driven affiliates who need to optimize by FTD, split-test casino offers, route traffic by ROI and scale profitable GEOs.

Can casino operators use PeerClick?

Yes. PeerClick provides operators with campaign-level attribution, player acquisition analytics and traffic quality insights to improve marketing efficiency.

Does PeerClick support sportsbook campaigns?

Yes. PeerClick supports both casino and sportsbook campaigns with flexible conversion tracking, postback integrations and real-time performance analytics.

How does PeerClick handle postback tracking?

PeerClick uses server-to-server (S2S) postback tracking and API integrations to ensure reliable attribution even in cookieless and privacy-first environments.

Can I track multiple casino offers in one campaign?

Yes. PeerClick supports multi-offer testing and traffic distribution, allowing you to run and optimize multiple casino brands within a single campaign structure.

Is there a free trial available?

Yes. PeerClick offers a free trial that includes 10,000 tracked events with full platform access. No credit card is required to get started.

Is PeerClick built for high-volume iGaming traffic?

Yes. PeerClick infrastructure processes hundreds of millions of clicks daily and is designed to support aggressive scaling across multiple GEOs and traffic sources.